Vivids, Visuals, Valuable!

Remember in English class when you would write an essay and the teacher would tell you to use vivid language or descriptors? How much more attention do you pay to ads and bill boards if there are "vivid visuals"? Would you be more apt to read this whole blog if there were images? I am sure you would! We are visual people who like to see pictures.

Imagine you are reading a brochure for a trip to Prague (I chose Prague because it's a beautiful city and you can get amazing pictures there without being a professional).
The brochure is full of type, no pictures, no descriptive language:
"The city is the capital of the Czech Republic. It's old. It's in Europe"
This doesn't sound like a great place to go on vacation does it? Ok, try this one then:
"This beautiful city, being the capital of the Czech Republic, is full of rich history and awe inspiring architecture." Then has this image inside:

 

The brochure and the city become more interesting. It's no longer this dreary read, it's a place! A mysterious, beautiful place full of history and wonder!

But! Remember that using images also has a downside. You can make mistakes by using the wrong one. For example: You wouldn't use the above picture to talk about  health care or financial issues. It wouldn't fit the subject.